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Software for industryBootstrappedPalo Alto, CAVerified

Pebble

Reborn American smartwatch — direct-to-consumer hardware done deliberately small.

Software for industry
What they build

The product

Operating as Core Devices, the rebooted Pebble ships e-paper smartwatches (Pebble Time 2, Pebble 2 Duo, Pebble Round 2) and the $75 Index 01 AI ring, built on the open-sourced PebbleOS. Founder Eric Migicovsky describes it as 'not a startup' — a small, profitable, DTC hardware company.

Why it matters

The thesis

Pebble is a working model for sustainable, profitable American consumer-hardware companies — a deliberate counterpoint to VC-scale wearables, demonstrating that small teams with open-source firmware can ship physical products in the U.S.

Source material

Evidence ledger

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