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AerospacePublicSan Francisco, CAVerified

Planet Labs

Daily Earth intelligence from a high-cadence satellite fleet and geospatial software platform

AerospaceDefenseSoftware for industry
What they build

The product

Planet designs, builds, and operates Earth-observation satellites and delivers global imagery, derived data, analytics, APIs, and satellite services. Its fleet and roadmap include SuperDove daily monitoring, SkySat and Pelican high-resolution imaging, and Tanager hyperspectral spacecraft.

Why it matters

The thesis

Planet couples repeatable satellite manufacturing with a one-to-many data platform, giving governments and industrial users frequent, globally consistent evidence of physical change. Its growing defense and intelligence business and customer-owned satellite services also expand allied access to sovereign geospatial capability.

Operating model

How it runs

Vertically integrated spacecraft design, manufacturing, launch procurement, constellation operations, data processing, and cloud delivery, with manufacturing in the United States and a Berlin facility scheduled to begin European Pelican production in fall 2026. Planet sells shared data products at scale while also building and operating dedicated customer constellations through fixed-price, multi-year satellite-services agreements.

Revenue model

How it earns

Primarily fixed-price subscription and usage-based licenses for imagery and analytics, supplemented by satellite-services agreements, dedicated tasking, professional services, and limited third-party imagery. Planet reported 98% recurring annual contract value at July 31, 2026.

Strategic edge

Why it wins

A large proprietary archive combined with daily global coverage, high-cadence in-house spacecraft development, multiple sensor types, and a cloud platform that can distribute the same data to many customers at low incremental cost.

Source material

Evidence ledger

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