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Slate Auto

Direct-to-consumer $24,950 modular electric pickup entering preproduction in Indiana

Automotive
What they build

The product

Slate is developing a two-door electric pickup on a modular platform that can be ordered or later converted into Squareback or Fastback SUV configurations. The base Blank Slate Truck is advertised at $24,950 before destination, taxes, fees, and options, with a company-projected 205-mile range pending an official EPA estimate.

Why it matters

The thesis

Slate is pairing radical vehicle simplification with a reindustrialized Warsaw, Indiana factory and a direct sales model. The project targets a lower-priced U.S.-assembled EV while placing accessories, conversion kits, wraps, and service choice at the center of the ownership model.

Operating model

How it runs

Direct-to-consumer vehicle sales with online preorders, later configuration, optional home delivery, and a separate accessory/conversion ecosystem. Vehicles are designed in California and Michigan, engineered in Michigan, and planned for assembly at Slate's reindustrialized Warsaw factory.

Revenue model

How it earns

Vehicle sales plus separately priced accessories, wraps, SUV conversion kits, delivery, financing-related options, and fleet sales. As of September 12, 2026, the truck remained in preproduction and preorder deposits were not vehicle purchase agreements.

Strategic edge

Why it wins

A simplified vehicle with fewer than half the parts of a typical truck, no built-in infotainment screen, direct distribution, and a modular accessory architecture intended to lower the base price and create recurring personalization opportunities.

Source material

Evidence ledger

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