Slate Auto
Direct-to-consumer $24,950 modular electric pickup entering preproduction in Indiana
The product
Slate is developing a two-door electric pickup on a modular platform that can be ordered or later converted into Squareback or Fastback SUV configurations. The base Blank Slate Truck is advertised at $24,950 before destination, taxes, fees, and options, with a company-projected 205-mile range pending an official EPA estimate.
The thesis
Slate is pairing radical vehicle simplification with a reindustrialized Warsaw, Indiana factory and a direct sales model. The project targets a lower-priced U.S.-assembled EV while placing accessories, conversion kits, wraps, and service choice at the center of the ownership model.
How it runs
Direct-to-consumer vehicle sales with online preorders, later configuration, optional home delivery, and a separate accessory/conversion ecosystem. Vehicles are designed in California and Michigan, engineered in Michigan, and planned for assembly at Slate's reindustrialized Warsaw factory.
How it earns
Vehicle sales plus separately priced accessories, wraps, SUV conversion kits, delivery, financing-related options, and fleet sales. As of September 12, 2026, the truck remained in preproduction and preorder deposits were not vehicle purchase agreements.
Why it wins
A simplified vehicle with fewer than half the parts of a typical truck, no built-in infotainment screen, direct distribution, and a modular accessory architecture intended to lower the base price and create recurring personalization opportunities.
Evidence ledger
- company press release · 2026-09-12
Slate's June 2026 release set a $24,950 base price, described direct sales and modular SUV conversions, reported more than 180,000 reservation holders, and labeled Q4 2026 deliveries and specifications as forward-looking.
https://www.slate.auto/api/contentful/download?entryId=7kjHruJOmDGKjVeMx7pJNO - company sales page · 2026-09-12
Slate's live preorder page says the truck remains in preproduction, requires a $300 nonrefundable deposit, and was assigning new preorder delivery windows in July-September 2027.
https://www.slate.auto/en/preorder - company press release distribution · 2026-09-12
Slate announced a $650 million Series C led by TWG Global in April 2026 to reach production milestones and reiterated planned late-2026 first deliveries.
https://www.prnewswire.com/news-releases/slate-raises-650-million-in-series-c-round-302739884.html - company FAQ · 2026-09-12
Slate's FAQ confirms the $24,950 base price, $1,450 destination charge, late-2026 delivery target, modular SUV conversion, and U.S. design, engineering, and assembly footprint.
https://www.slate.auto/en/faq
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