Joseph Cohen

About

Co-founder and CEO of Infinite Machine, a New York-based personal electric vehicle company building the P1 electric motorcycle and Olto e-bike for a post-car urban future. Previously founded Universe, the Apple Design Award-winning website builder, which raised $47M from GV, Addition, and Y Combinator before he pivoted to hardware.

Previous roles

• Founder & CEO, Universe
• Founder, Lore

Notable work

• Co-founder and CEO of Infinite Machine, a New York company building compact electric alternatives to cars for urban transportation.
• Cohen founded Infinite Machine with his brother Eddie Cohen after previously founding the website-building software company Universe.
• Infinite Machine announced a $9.3 million seed round led by Andreessen Horowitz's American Dynamism fund in October 2024.
• The company's P1 is a high-performance electric seated scooter, while Olto is a smaller two-passenger vehicle designed for bike-lane use.
• TIME named Olto one of its Best Inventions of 2025, highlighting its hybrid of moped, e-bike, and scooter attributes.
• Infinite Machine began shipping P1 in October 2025 and has pursued European availability for both P1 and Olto.

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